Gain Theory與全美廣告人協會合作,領導行銷評估與優化的走向

紐約–(BUSINESS WIRE)–(美國商業資訊)– Gain Theory是WPP旗下的一所全球行銷效果和前瞻性諮詢公司。該公司今天宣布與全美廣告人協會 (ANA) 締結一項戰略性資料與評估合作關係。這項合作關係將展現Gain Theory領先同業的行銷評估與優化專長,證明它是品牌面對複雜的現代行銷環境時值得信賴的顧問。 全美廣告人協會身為廣告產業的領導機構,致力推動經眾執行長認可的成長計畫。全美廣告人協會行銷長成長委員會 (ANA CMO Growth Council) 推動的最重要活動均側重資料、技術和評估——這些專業能力可確保行銷人員在未來環境中取得成功。 Gain Theory將透過與全美廣告人協會的這項合作,提供它對人工智慧行銷評估、下一代見解和未來遠見的獨家觀點。這些觀點可幫助行銷長們探測市場變化、優化成長策略,並運用人工智慧的力量。 Gain Theory以它50年的傳承和創新為傲,曾獲2023年第三季《Forrester Wave™:行銷評估和優化》評選為「領導者」。Forrester報告在提到Gain Theory的18個月路線圖時這樣評論道:「…它的與眾

Port Houston Project 11 Reaches New Milestone

HOUSTON–(BUSINESS WIRE)–On Thursday, February 29, the Port Commission of the Port of Houston Authority met for its monthly meeting. Chairman Ric Campo began by expressing his gratitude for Commissioner Cheryl Creuzot’s exceptional contributions to the commission and outstanding four years of service. Creuzot was participating in her final capacity as a member of the Port Commission, following her decision not to pursue a third term. Chairman Campo also extended a warm reception to Commissione

ASI Holdco, LLC Enters into a Letter of Intent to Sell a Majority Stake in Ashley Stewart, Inc.

SECAUCUS, N.J.–(BUSINESS WIRE)–ASI Holdco, LLC, the parent company of Ashley Stewart, Inc. (“Ashley Stewart”), the leading fashion retailer of apparel, intimates, and accessories for women sizes 10 to 36, announced today that it has entered into a Letter of Intent (“LOI”) with Kinbow LLC. (“Kinbow”), to sell Kinbow a majority stake in Ashley Stewart. The parties expect to consummate the transaction as of the end of March 2024. According to the LOI, Kinbow plans to purchase a majority of the s