Major League Baseball has had no shortage of stars, but it has never seen a sensation like Ohtani, who is Japan’s answer to Babe Ruth.
Category: Advertising and Marketing
Why Consumers Are Cutting Back on Shopping and Embracing ‘No Buy 2025’
Marketers followed consumers to social media and their phones. “Low Buy 2025” influencers are sharing tips for how to resist them.
Under Pressure, Telegram Turns a Profit for the First Time
Even as Telegram faces legal scrutiny and grapples with billions in debt, it is set to be profitable for the first time as it tries cryptocurrencies, subscriptions and ads.
Will Francis Ford Coppola’s “Megalopolis” Flop?
Mr. Coppola has spent $120 million on his new movie, “Megalopolis.” Most box office analysts predict that he’ll get far less in return.
Why Plastic Water Bottles May Not Contain as Much Recycled Plastic as Advertised
A green accounting method called “mass balance” certifies that something was manufactured with recycled plastic — just not necessarily much of the bottle making the claim.
Where Are the Trumpiest Ads? All Over Truth Social.
Donald J. Trump’s social network is increasingly relying on a niche of the ad market that caters to hard-core Trump fans and Christian conservatives for revenue.
How Do You Solve a Problem Like Elon?
Linda Yaccarino, the C.E.O. of X, has worked hard to bring back advertisers and fix the platform’s business. But its owner, Elon Musk, is always one whim away from undoing her work.
What Happened to Ad-Free TV on Streaming Services?
Ads are here, there — almost everywhere — on streaming services now.
Reddit’s Long, Rocky Road to an Initial Public Offering
The site, a throwback to an earlier era of social media, is poised to go public as soon as next week. It hasn’t been easy to reach this point.
Big American Tech Profits From Chinese Ad Spending Spree
Temu, Shein, and streaming and gaming apps looking to break into the U.S. market are spending huge sums to get their wares in front of American consumers.