Mr. Coppola has spent $120 million on his new movie, “Megalopolis.” Most box office analysts predict that he’ll get far less in return.
Category: Advertising and Marketing
Why Plastic Water Bottles May Not Contain as Much Recycled Plastic as Advertised
A green accounting method called “mass balance” certifies that something was manufactured with recycled plastic — just not necessarily much of the bottle making the claim.
Where Are the Trumpiest Ads? All Over Truth Social.
Donald J. Trump’s social network is increasingly relying on a niche of the ad market that caters to hard-core Trump fans and Christian conservatives for revenue.
How Do You Solve a Problem Like Elon?
Linda Yaccarino, the C.E.O. of X, has worked hard to bring back advertisers and fix the platform’s business. But its owner, Elon Musk, is always one whim away from undoing her work.
What Happened to Ad-Free TV on Streaming Services?
Ads are here, there — almost everywhere — on streaming services now.
Reddit’s Long, Rocky Road to an Initial Public Offering
The site, a throwback to an earlier era of social media, is poised to go public as soon as next week. It hasn’t been easy to reach this point.
Big American Tech Profits From Chinese Ad Spending Spree
Temu, Shein, and streaming and gaming apps looking to break into the U.S. market are spending huge sums to get their wares in front of American consumers.
The Antitrust Enforcers Aimed at Big Tech. Then Came the Backlash.
South Korea pledged to protect its online platforms from marketplace giants, but lobbyists are crying foul play.
Kansas City Stars, With Help From Taylor Swift, Are Advertising Champs
On-field success and a certain off-field relationship helped make Patrick Mahomes, Travis Kelce and Andy Reid ubiquitous on TV commercials during the N.F.L. season.
Advertisers Say They Do Not Plan to Return to X After Musk’s Comments
Elon Musk, the owner of X, criticized advertisers with expletives on Wednesday at The New York Times’s DealBook Summit.