10 reasons to embrace the shift to a seller-focused business

If agents want to beat out their local competition, writes trainer and leadership expert Jeff Glover, they need to start focusing on owning the listing inventory in their markets.

NAR’s settlement paints a murky commission picture for consumers

CEO Sean Frank writes that an unintended consequence of MLS changes following on the heels of the NAR settlement is that the dynamics of real estate transactions become less transparent to the very individuals they are meant to serve: buyers and sellers.

The ‘Chick-fil-A on Sunday’ ChatGPT listing presentation plan

Follow this step-by-step blueprint from Jimmy Burgess, and your listing appointments will be like Chick-fil-A on a Sunday — closed.

A man is the face of SERHANT., but the firm is powered by women

You probably know Ryan Serhant and Josh Team pretty well, but how about the firm’s female leaders who are helping to drive it to success?