New rules stemming from the National Association of Realtors’ landmark commission settlement went into effect Saturday. Inman is tracking the impacts of those rules in real time.
Category: Agent
Today marks the dawn of a new day for real estate. Make the most of it
The best real estate agents will thrive, the profession will be elevated, rot will be removed and the brands that are built on trust and integrity will rise to the top, Inman founder Brad Inman writes.
‘Be a strategist, not a salesperson’ to win with today’s homesellers
Four leading Keller Williams owners share the key to creating a lead generation strategy that yields offers that homesellers can’t resist.
KW’s Jason Abrams talks being ‘antifragile’ in the face of change
On the first day of Keller Williams’ annual Mega Agent Camp in Austin, franchise Head of Industry and Learning Jason Abrams talks commissions and how leaders must help agents thrive — and not just survive — through upcoming changes.
Is it possible to market a seller wanting to offer a concession?
With all the commission confusion as we near the Aug. 17 implementation deadline, compliance expert Summer Goralik is here to answer your burning questions, starting with concessions.
From fringe to forefront? What agent ‘steering’ will look like now
A survey of hundreds of real estate agents suggests that “steering” based on commissions used to be rare. After the Aug. 17 deadline, it may become ubiquitous — but with buyers in the driver’s seat.
Why you probably shouldn’t open a real estate brokerage
The wisest thing you can do is learn from the mistakes of others, especially when it comes to long-term career decisions that are hard to reverse, Mainframe founder and CEO Sean Frank writes.
The top 7 amenities luxury homebuyers want in 2024
Luxury homebuyers are willing to pay top dollar for the amenities they want, but they’re very selective, Realtor Jonathan Pressman writes. Here are the most sought-after amenities this year.
Should you talk politics? Only if you can keep it professional
Choose not to be offended. Have conflict resolution strategies in place. Stay calm, acknowledge the difference in opinions, and move on to other topics, Keller Williams’ Julia Lashay Israel writes.
Communicate value! But how? A step-by-step buyer’s presentation
Need help highlighting value in a buyer-broker presentation? Jimmy Burgess talks with Andrew Undem, who shares his “8 pillars of value” strategy for showcasing client benefits.