$17,000 to Watch the Masters? How Sports Entice Deep-Pocketed Fans.

Teams, leagues and event organizers are pursuing enthusiasts with the promise of luxury and exclusivity, in hopes of bigger profits and lasting loyalty.

How Phoenix Fans Watch Their Teams May Change How You Watch Yours

Numerous franchises are expected to overhaul their local media deals, returning games to free networks. The transition is underway in Arizona.