How Microsoft’s Satya Nadella Became Tech’s Steely Eyed A.I. Gambler

Microsoft’s all-in moment on artificial intelligence has been defined by billions in spending and a C.E.O. counting on technology with huge potential and huge risks.

$17,000 to Watch the Masters? How Sports Entice Deep-Pocketed Fans.

Teams, leagues and event organizers are pursuing enthusiasts with the promise of luxury and exclusivity, in hopes of bigger profits and lasting loyalty.