‘Be a strategist, not a salesperson’ to win with today’s homesellers

Four leading Keller Williams owners share the key to creating a lead generation strategy that yields offers that homesellers can’t resist.

KW’s Jason Abrams talks being ‘antifragile’ in the face of change

On the first day of Keller Williams’ annual Mega Agent Camp in Austin, franchise Head of Industry and Learning Jason Abrams talks commissions and how leaders must help agents thrive — and not just survive — through upcoming changes.

Is it possible to market a seller wanting to offer a concession?

With all the commission confusion as we near the Aug. 17 implementation deadline, compliance expert Summer Goralik is here to answer your burning questions, starting with concessions.

Communicate value! But how? A step-by-step buyer’s presentation

Need help highlighting value in a buyer-broker presentation? Jimmy Burgess talks with Andrew Undem, who shares his “8 pillars of value” strategy for showcasing client benefits.