Coach Melanie Klein profiles this brokerage leader and her belief in the limitless opportunities the real estate industry provides for women.
Category: coldwell banker
Rethink your assumptions when marketing to women homebuyers
Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters, and they’re willing to consider a fixer-upper.
Hilton & Hyland brings on Steve Katz as managing director
Katz joins the firm from Anywhere Integrated Services, where he worked exclusively with Sotheby’s as the brand’s primary services manager for greater LA since 2022. Before that, he spent two decades in management at Coldwell Banker.
House made famous by ‘Home Alone’ hits market for $5.25M
The red brick Georgian mansion, known by children all over the world as Kevin McCallister’s home, is back on the market after 12 years and comes with a large Kevin Lego figure for the home theater.
More agents plan to switch brokerages in the coming year
Stronger lead generation systems and commission structures are driving more agents to consider switching their brokerage affiliations in the coming year, according to Coldwell Banker Real Estate’s annual Agent Priorities Report published on Wednesday. In the survey of 1,500 agents, 39 percent said they plan to switch brokerages. That’s a 56 percent increase from 2023 when 25 percent of agents said the same thing.
Recruiting War ’24: Agents field new offers constantly, Intel finds
A slower market and a crowded brokerage landscape have shifted efforts from quantity to quality, new reporting and Intel survey results reveal. For agents, it’s now an unavoidable aspect of the job.
Location, location, location? Price eclipses previous buyer priority
Fifty-six percent of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, compared to 50 percent who said location was most important, casting doubt on the seasoned advice that location is everything in homebuying.
Top Bay Area team boomerangs back to Compass from Side
Mollie Poe and Declan Hickey were founding members of Compass San Francisco before leaving in 2020. Now, they’re bringing four additional team members back to Compass with them.
Redfin eliminates salaries, pivots to commission model in LA and SF
Redfin will still classify agents as employees but, beginning next year, will transition those in some California markets to an all-commission-based pay program.
Agent training, objection scripts on trial as Sitzer | Burnett ends Day 3
On Day 2 of witness testimony Wednesday, attorney Michael Ketchmark narrowed in on training materials and presentation slides he alleged violated antitrust policies held by the defendants.