How to turn your Google Business Profile into a lead gen machine

If you want to raise your profile on the world’s most prominent digital platform, a Google Business Profile is the way to go. Jimmy Burgess offers the secrets to optimizing your online presence with this underutilized marketing tool.

10 ways to invest in your agents (so they’re invested in you)

Although broker Troy Palmquist and DOORA Creative Director Janet Pozos know that brokers expect accountability and investment from their agents, the agents need the same thing from their leaders.

NAR’s muddled messaging still can’t keep up with the facts

As the industry reels from The New York Times investigation into sexual harassment at the National Association of Realtors, Bernice Ross pored over the ever-changing response to the scandal.