Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week, Bluesky and Meta introduce new tools for creators, while the clock ticks on TikTok’s uncertain U.S. future.
Category: Content Marketing
How 1 luxury agent built a dream-come-true, referral-based business
Jimmy Burgess shares real-life social media and referral-based business lessons from Houston, Texas, luxury agent Jana Bruce.
Time for a professional refresh? Here’s where to start
A thoughtful professional refresh doesn’t erase your legacy; it amplifies it, Nikki Beauchamp writes, helping you forge stronger connections with current and future clients.
Death by comparison: How to protect your joy on social media
Instead of letting toxic social media comparisons steal your joy, broker Pam Blair writes, embrace what makes you different.
Trending: Duo’s demise, dislikes and the cost of comparison
Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental health and engagement.
Zumper’s Reelz automates short-form social media marketing
Short-form video is perhaps social media’s most powerful message driver, and now Zumper is making it easy for residential property managers and leasing agents to leverage it.
SCOTUS upheld the TikTok ban. Here’s what agents should do now
The Supreme Court’s decision to uphold TikTok’s divestiture deadline on Friday leaves real estate agents racing to adapt their marketing strategies. Experts Katie Lance and Cynthia Seifert share how to diversify platforms, deepen client connections and build resilience as the app’s future hangs in the balance.
Scroll smarter: Social media do’s for real estate pros
Master social media with the etiquette and manners that build trust and connections, with insights from Jessi Healey.
Your differentiator is the key to listing more homes
Jimmy Burgess talks with Calgary Realtor and video content creator Brad McCallum about standing out from the crowd when taking a new listing.
Yes, you can talk politics on social media. Here’s how
Is it still impolite to talk about politics? Maybe not, and social media expert Jessi Healey says talking about it might gain you more followers than you think.