Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental health and engagement.
Category: digital marketing
Zumper’s Reelz automates short-form social media marketing
Short-form video is perhaps social media’s most powerful message driver, and now Zumper is making it easy for residential property managers and leasing agents to leverage it.
Concierge Auctions, Luxury Presence form strategic initiative
The deal will provide Concierge Auctions members access to, among other products, Luxury Presence’s advanced website design, hosting, and SEO services. Luxury Presence customers will have the opportunity to promote sales in an auction environment.
SCOTUS upheld the TikTok ban. Here’s what agents should do now
The Supreme Court’s decision to uphold TikTok’s divestiture deadline on Friday leaves real estate agents racing to adapt their marketing strategies. Experts Katie Lance and Cynthia Seifert share how to diversify platforms, deepen client connections and build resilience as the app’s future hangs in the balance.
Trending: Say bye to fact-checkers, hashtags and TikTok
Jessi Healey dives into social media’s latest shifts, from Instagram’s hashtag update and Meta’s fact-checker removal to the TikTok ban and rising platforms like Threads and Bluesky.
Scroll smarter: Social media do’s for real estate pros
Master social media with the etiquette and manners that build trust and connections, with insights from Jessi Healey.
Yes, you can talk politics on social media. Here’s how
Is it still impolite to talk about politics? Maybe not, and social media expert Jessi Healey says talking about it might gain you more followers than you think.
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9 must-do moves to dodge the agent exodus
If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, author and coach Darryl Davis writes.
How to turn your Google Business Profile into a lead gen machine
If you want to raise your profile on the world’s most prominent digital platform, a Google Business Profile is the way to go. Jimmy Burgess offers the secrets to optimizing your online presence with this underutilized marketing tool.