A ruinous pandemic business strategy, declining innovation, exodus of talent, and a “worst sneaker of all time” accolade has laid the world’s biggest sports brand low.
Category: Gear / Gear News and Events
How Do You Solve a Problem Like Polestar?
The all-electric sibling of Volvo has a new CEO, new models landing, and a new plant in South Carolina—but will this be enough to stop the EV brand’s decline?
Biden Is Trying to Buy EVs Time With New Tariffs on China. It Might Not Work
America now has 100 percent tariffs on Chinese electric vehicles, but with US automakers struggling to compete and its reliance on China’s materials, will this help? Mercedes, BMW and VW think not.
An Innovative EV Motor Used by Lamborghini, McLaren, and Ferrari Is Being Mass-Produced by Mercedes
Compared to the usual EV power plants, axial-flux motors are smaller and lighter, and have more torque. But they’re hard to make at scale. Now Mercedes is bringing them to the masses.
Elon Musk Can’t Solve Tesla’s China Crisis With His Desperate Asia Visit
Tesla’s deal with Baidu isn’t new, the mapping data Tesla will collect likely can’t leave China, and Full Self-Driving can’t compete with the more advanced Chinese alternatives.
Here Comes the Flood of Plug-In Hybrids
New US emissions rules mean more plug-in hybrid cars are on the way. The electric vehicle tech is clean—but has a catch.
EVs With Built-In Camera Drones Have Already Landed in China
Still the stuff of concepts and flights of fancy in the West, automakers on the other side of the world are putting copters in their cars.
China’s Best Self-Driving Car Platforms, Tested and Compared
Tesla and General Motors may be struggling with self-driving tech, but the opposite is true in Asia. WIRED tested China’s top three autopilot systems to see just how far ahead they are.
Tesla’s Charging Network Is Now Open to Other EVs—and Ford Is First in Line
Starting today, Ford electric car drivers can plug into the Supercharger network. You can bet more makers will follow.
RIP Apple Car. This Is Why It Died
Any tech company moving into the auto space needs a manufacturing partner. But Apple’s EV died as it lived: alone.