Choosing these paint shades could cost homesellers thousands

While a new coat of paint can transform a home, it can also work against you if the colors don’t resonate with potential buyers. According to a report from Fixr, the 2024 paint color trends are in, and listing agents are weighing in on how certain hues can impact a home’s value.

Redfin AI search assistant, Ask Redfin, launches nationwide

Nearly two months after beta testing, Seattle-based brokerage Redfin has launched its artificial intelligence-powered home search assistant, Ask Redfin, nationwide. Homebuyers using Redfin’s Apple iOS app will automatically see Ask Redfin on a home’s listing page after completing a quick update.

2 buyers scramble to make a deal as the spring market sprints ahead

One Connecticut homebuyer is preparing for marriage. Another in Virginia is healing from a divorce. Both tell Inman the struggle to find a home this spring is real — and the clock is ticking.

Zillow launches ‘Home Just Got Real’ ad campaign

Just in time for spring homebuying, portal powerhouse Zillow has released a new ad campaign aimed at celebrating the persistence of millennial and Gen-Z homebuyers amid market headwinds. The ad series, “Home Just Got Real,” includes two 30-second and one 15-second videos that highlight the reasons people buy — a place for their child to grow up or a home big enough for their furry friends — and the lengths they go to achieve their dreams.