Just in time for spring homebuying, portal powerhouse Zillow has released a new ad campaign aimed at celebrating the persistence of millennial and Gen-Z homebuyers amid market headwinds. The ad series, “Home Just Got Real,” includes two 30-second and one 15-second videos that highlight the reasons people buy — a place for their child to grow up or a home big enough for their furry friends — and the lengths they go to achieve their dreams.
Category: homebuying
Greg Schwartz’s Tomo launches AI-powered home search platform
Former Zillow executives Greg Schwartz and Carey Armstrong have launched an artificial intelligence-powered home search portal under their company, Tomo. The portal is available to homebuyers in 21 states.
The role of the buyer’s agent isn’t ending. It’s evolving
Former arbitrage trader, current team leader and new Inman contributor Jen Berbas speaks to the vital due diligence role real estate professionals play for consumers, even after Sitzer et al.
A first-time buyer in WW2, client becomes homeowner again at 100
The North Carolina centenarian, who bought her first home in the 1940s, is settling in at the “lovely house” where she’ll live with her son, news station WSOC-TV reported.
This is where it takes the longest amount of time to save up for a home
In Glendale, California, a homebuyer with a median household income for the area can expect to save for 15.1 grueling years, compared to counterparts in Detroit, who will save for just 2.6 years.