Rethink your assumptions when marketing to women homebuyers

Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters, and they’re willing to consider a fixer-upper.

Top 10% of agents control nearly half of all listings as pay gap widens

Top agents are winning a greater share of listings in the wake of NAR’s commission settlement last year, with high-performers holding 42.64 percent of all listings, new data from tech firm Relitix shows.

Surprise Fed move takes some pressure off of mortgage rates

Central bank dials back Treasury rolloffs but is not ready to cut short-term interest rates, as Fed policymakers indicate they’re more worried about inflation than they were in December.

‘Zillow made the wrong choice’: REX seeks full appeals court review

The discount brokerage contends that a three-judge panel erred in finding that NAR’s no-commingling rule was not direct evidence of “concerted action” between NAR and Zillow.

Recruiting, somehow, is only getting more intense in 2025: Intel

Real estate agents are still fielding frequent recruiting inquiries, results from the latest Inman Intel Index show, but relationships appear to be the lynchpin spurring many of them to act.

The Law of 3: A powerful marketing and branding tool for real estate

Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective.

Berkshire Hathaway HomeServices CEO denies Compass negotiations

HomeServices of America CEO Gino Blefari said Thursday night his company isn’t in acquisition talks with Compass. Since then, the brokerage franchise network and Compass have been silent.

Your phone knows you better than your bestie (and it’s selling you out)

Mobile phones inherently carry privacy and security risks due to their constant connectivity and the vast amount of personal data they hold. Safety expert Robert Siciliano shares strategies to protect yourself.

EXp taps Movoto for enterprise agent solution

EXp hired Movoto to install its Lever by Movoto enterprise product to help agents handle leads, transactions and other business-critical needs.

Rocket Companies to purchase Redfin in $1.75B all-stock deal

Rocket Companies announced Monday its plans to acquire Redfin in an all-stock transaction valued at $1.75 billion in equity. This acquisition will integrate Redfin’s home search platform, which features over 1 million listings and a network of 2,200 agents, with Rocket Companies’ mortgage origination and servicing capabilities.