Stronger lead generation systems and commission structures are driving more agents to consider switching their brokerage affiliations in the coming year, according to Coldwell Banker Real Estate’s annual Agent Priorities Report published on Wednesday. In the survey of 1,500 agents, 39 percent said they plan to switch brokerages. That’s a 56 percent increase from 2023 when 25 percent of agents said the same thing.
Category: Jason Waugh
Location, location, location? Price eclipses previous buyer priority
Fifty-six percent of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, compared to 50 percent who said location was most important, casting doubt on the seasoned advice that location is everything in homebuying.
What the biggest names in real estate really thought of 2023
Fourteen of the real estate industry’s biggest leaders shared their thoughts on rising mortgage rates, slowing sales, antitrust suits, National Association of Realtors drama, and several other headline-making stories along with their hopes for the new year.
Coldwell Banker names Jason Waugh president of affiliates
Waugh was previously president and CEO of Berkshire Hathaway HomeServices Northwest Real Estate and Berkshire Hathaway HomeServices Real Estate Professionals. His new role will focus on brand strategy, affiliate operations and franchise sales.