Stronger lead generation systems and commission structures are driving more agents to consider switching their brokerage affiliations in the coming year, according to Coldwell Banker Real Estate’s annual Agent Priorities Report published on Wednesday. In the survey of 1,500 agents, 39 percent said they plan to switch brokerages. That’s a 56 percent increase from 2023 when 25 percent of agents said the same thing.
Category: Kamini Lane
A call for change is center stage this summer. Join the movement
Anchored by industry leaders, top performers and advocacy, Inman Connect Las Vegas is primed to be a catalyst for changing real estate.
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Coldwell Banker names Jason Waugh president of affiliates
Waugh was previously president and CEO of Berkshire Hathaway HomeServices Northwest Real Estate and Berkshire Hathaway HomeServices Real Estate Professionals. His new role will focus on brand strategy, affiliate operations and franchise sales.