Move’s counsel filed a Notice of Removal on Tuesday to move the class action suit against it from state to federal court. The lawsuit claims Move knowingly sold unvetted and fraudulent leads to agents through its network.
Category: lead generation
Direct mail isn’t dead! 16 examples that are working now
Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral.
From likes to leads: How 1 agent turns Instagram Reels into closings
Generating half of her business on Instagram, North Carolina-based agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess sits down with her to find out exactly how she does it.
Lead quality, Facebook behind latest REDX release
The latest iteration of REDX’s ad builder introduces customizable ad templates and an easier, more direct connection to Facebook accounts so campaigns can be created and launched in less time.
‘Be a strategist, not a salesperson’ to win with today’s homesellers
Four leading Keller Williams owners share the key to creating a lead generation strategy that yields offers that homesellers can’t resist.
Redy launches cash-for-listing model in 5 markets
Homeowners use Redy’s interface to publish information about their home with the hope real estate agents will pay them in exchange for the listing business.
More agents plan to switch brokerages in the coming year
Stronger lead generation systems and commission structures are driving more agents to consider switching their brokerage affiliations in the coming year, according to Coldwell Banker Real Estate’s annual Agent Priorities Report published on Wednesday. In the survey of 1,500 agents, 39 percent said they plan to switch brokerages. That’s a 56 percent increase from 2023 when 25 percent of agents said the same thing.
AI, machine learning power lead-gen tool from Realeflow
Seller predictive analytics company Realeflow has announced its latest product, Leadflow AI Agent, a lead-generation solution to help residential agents be the first to know when someone wants to list a home.
6 scripts agents need for a time such as this
Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment.
For proptech adopters, waiting is one of the hardest parts: Triple-I
Brokerage leaders are still waiting to see the returns on their 2023 technology investments, according to the latest results from the Inman Intel Index. Read on for the biggest takeaways.