From likes to leads: How 1 agent turns Instagram Reels into closings

Generating half of her business on Instagram, North Carolina-based agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess sits down with her to find out exactly how she does it.

NAR settlement may disrupt mortgage partner agent programs

If homebuyers are no longer willing to pay full commissions, what happens to lender programs that incentivize consumers to work with partner real estate agents?