‘Be a strategist, not a salesperson’ to win with today’s homesellers

Four leading Keller Williams owners share the key to creating a lead generation strategy that yields offers that homesellers can’t resist.

10 reasons to embrace the shift to a seller-focused business

If agents want to beat out their local competition, writes trainer and leadership expert Jeff Glover, they need to start focusing on owning the listing inventory in their markets.

The ‘Chick-fil-A on Sunday’ ChatGPT listing presentation plan

Follow this step-by-step blueprint from Jimmy Burgess, and your listing appointments will be like Chick-fil-A on a Sunday — closed.

‘Modest’ commission proposals are insufficient, says watchdog

Long critical of the lack of real estate commission transparency, watchdog group Consumer Federation of America released steps for creating a competitive landscape around agent commissions.