Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral.
Category: Marketing
Land id rolls out Land id Pro with real estate professionals in mind
The company is reshuffling its product line in a bid to distinguish between tools that can assist with research on listings and larger-scale efforts that depend on Land id’s mapping technology.
From likes to leads: How 1 agent turns Instagram Reels into closings
Generating half of her business on Instagram, North Carolina-based agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess sits down with her to find out exactly how she does it.
Rebuilding your real estate business systems for a fresh start
While a systems reset might seem like a big undertaking, coach Darryl Davis writes, it’s also one of the most empowering moves you can make.
Lead quality, Facebook behind latest REDX release
The latest iteration of REDX’s ad builder introduces customizable ad templates and an easier, more direct connection to Facebook accounts so campaigns can be created and launched in less time.
Your differentiator is the key to listing more homes
Jimmy Burgess talks with Calgary Realtor and video content creator Brad McCallum about standing out from the crowd when taking a new listing.
BHGRE flexes ‘iconic power’ in new marketing campaign
Better Homes and Gardens Real Estate has unveiled a new tagline, “Nobody Knows Homes Better,” in its latest consumer-facing ad campaign.
6-step listing launch plan that’s just right for today’s market
The better your listing marketing plan, the better the results, and the more listing opportunities you will have in the future. Jimmy Burgess offers a step-by-step strategy for winning now.
How can I really be sure sellers will pay the buyer’s agent (me)?
The new commission rules are confusing. Compliance expert Summer Goralik unpacks whether it’s possible to confirm if a seller is willing to compensate buyer’s agents.
‘Be a strategist, not a salesperson’ to win with today’s homesellers
Four leading Keller Williams owners share the key to creating a lead generation strategy that yields offers that homesellers can’t resist.