Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week, Bluesky and Meta introduce new tools for creators, while the clock ticks on TikTok’s uncertain U.S. future.
Category: Marketing
The Law of 3: A powerful marketing and branding tool for real estate
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective.
How former lawyer Sara Rodriguez built her own multistate empire
This former attorney ditched her corporate job to start her own company, Titan Title, which has grown to five states in six years. Rick Guerrero sits down with Rodriguez to learn her success formula.
How 1 luxury agent built a dream-come-true, referral-based business
Jimmy Burgess shares real-life social media and referral-based business lessons from Houston, Texas, luxury agent Jana Bruce.
Death by comparison: How to protect your joy on social media
Instead of letting toxic social media comparisons steal your joy, broker Pam Blair writes, embrace what makes you different.
Trending: Duo’s demise, dislikes and the cost of comparison
Social media connects us, but at what cost? From Instagram’s “dislike” button to the pressure of comparison, Jessi Healey examines how these shifts affect mental health and engagement.
Zumper’s Reelz automates short-form social media marketing
Short-form video is perhaps social media’s most powerful message driver, and now Zumper is making it easy for residential property managers and leasing agents to leverage it.
How to grow your team and take the No. 1 spot in the market
Get both your business plan and your team culture right if you want to make waves in the markets you’re serving, The Agency’s Juliet Clapp writes.
7 real estate strategies that died in 2024 (but agents keep doing them)
Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes.
Concierge Auctions, Luxury Presence form strategic initiative
The deal will provide Concierge Auctions members access to, among other products, Luxury Presence’s advanced website design, hosting, and SEO services. Luxury Presence customers will have the opportunity to promote sales in an auction environment.