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Category: Marketing
4 ways to ensure success as an agent in 2024 and beyond
Watch Shaun Osher on Inman Access as he shares his yearly success strategies, offering valuable insights and actionable advice to empower you to strive for success this year.
How to host feel-good client events that fit every budget
The beauty of events is that your options are endless for creating an inspiring, authentic and meaningful way to connect, broker Pam Blair writes.
6 scripts agents need for a time such as this
Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment.
Why Super Bowl Commercials Are the Ultimate Marketing Play
By studying the tactics of the most impactful Super Bowl ads of the past, companies can strategize how to appeal to audiences of the future.
How I would invest $2,500 in my real estate business in 2024
What we invest in, we can expect to grow. That’s why Jimmy Burgess recommends choosing one of these areas to invest in if you want big returns.
9 must-do moves to dodge the agent exodus
If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, author and coach Darryl Davis writes.
The real estate agent’s ultimate guide to fair housing
Real estate agents play a vital role in creating a fair and inclusive housing market, writes Julia Lashay Israel. By understanding and adhering to fair housing laws, agents contribute to eliminating discrimination and promoting equal opportunities for all individuals.
Airbnb vet Jonathan Mildenhall to unify Rocket’s marketing efforts
The company’s first group CMO will be responsible “for creating a unified and compelling voice for all businesses” under the Rocket umbrella, including Rocket Mortgage, Rocket Homes and Rocket Money.
How to Plan Your Quarter-One Marketing Strategy in 5 Simple Steps
The early months set the tone for the entire year, so understanding your past year’s performance is essential to refine your marketing strategies and continue to see more growth. It’s not just about setting goals but about learning from the past and adapting as you go.