If you want to raise your profile on the world’s most prominent digital platform, a Google Business Profile is the way to go. Jimmy Burgess offers the secrets to optimizing your online presence with this underutilized marketing tool.
Category: Marketing
10 myths new real estate agents still believe (but shouldn’t)
As a new agent, it can be hard to separate fact from fiction, coach and author Darryl Davis writes. Find out what’s no longer true so that you can chart a course for your career.
Cordless Media inks new deal with web advertising behemoth
Cordless Media’s products are designed for companies trying to reach the real estate brands, home buyers, moving companies, investors and other entities in real estate verticals.
Your personal branding blueprint and fall housing market update
No one can predict the future of real estate, but you can prepare. Find out what to prepare for and pick up the tools you’ll need at the immersive Virtual Inman Connect online Nov. 1-2, 2023. And don’t miss Inman Connect New York on Jan. 23-25, 2024, where AI, capital and more will be center stage. Bet big on […]
Lead gen is not enough. Here’s how to nail down lead conversion
In the last of his 5-part series, broker Nick Schlekeway looks at lead conversion. What is it, and why do so few agents ever get good at it?
The Agency seeks to boost agent marketing savvy with new portal
The portal gives The Agency’s agents access to all of its marketing and public relations resources, as well as direct access to its marketing team.
Your broker’s ‘free’ website is a gilded cage
Find out why “free” isn’t all it’s cracked up to be when it comes to your professional website and email address, according to brand new Inman contributor and broker-owner Markus Feldmann.
5 reasons it’s time to master the power of AI
Victoria Kennedy, CEO of Atman Real Estate, outlines the ways that AI is already reshaping the real estate industry. If you’ve been holding off on putting AI to work for your real estate business, the time has come to get off the sidelines.
‘You’re so vain’: The illusion created by vanity metrics
Strategically positioning yourself and evaluating your performance with the metrics that matter will put you ahead of the competition, according to consultant Diana Zaya.
Why having a strategic plan is the secret to peak performance
The best real estate agents and the people who operate at the highest levels of the industry are not tactical, they are strategic, writes Nick Schlekeway. In part three of his five-part series, he looks at the importance of strategic planning.