Trending: Flashes, edits and (still) no clarity on TikTok

Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week, Bluesky and Meta introduce new tools for creators, while the clock ticks on TikTok’s uncertain U.S. future.

Zumper’s Reelz automates short-form social media marketing

Short-form video is perhaps social media’s most powerful message driver, and now Zumper is making it easy for residential property managers and leasing agents to leverage it.

How Elon Musk and Larry Page’s AI Debate Led to OpenAI and an Industry Boom

The people who were most afraid of the risks of artificial intelligence decided they should be the ones to build it. Then distrust fueled a spiraling competition.

Meta Sued Over Features That Hook Children to Instagram, Facebook

More than three dozen states and the District of Columbia accused the tech giant of knowingly using addictive features to draw in and retain children and teenagers.