How to turn your Google Business Profile into a lead gen machine

If you want to raise your profile on the world’s most prominent digital platform, a Google Business Profile is the way to go. Jimmy Burgess offers the secrets to optimizing your online presence with this underutilized marketing tool.

Does size really matter? How to choose the right team for you

Does size matter? It depends on your goals, says Livian’s Erin McCormick Torres. Here are the pros and cons of small teams and mega teams, to help you wade through your options before making any big decisions.

10 ways to invest in your agents (so they’re invested in you)

Although broker Troy Palmquist and DOORA Creative Director Janet Pozos know that brokers expect accountability and investment from their agents, the agents need the same thing from their leaders.