Zillow is continuing its leadership shuffle, with the Seattle-based residential portal announcing a new senior vice president of agent sales on Friday. Former PayPal executive Soumya Tulloss will lead Zillow’s agent sales, the segment that includes flagship products Zillow Showcase and Zillow Premier Agent.
Category: portals
Zillow launches ‘Home Just Got Real’ ad campaign
Just in time for spring homebuying, portal powerhouse Zillow has released a new ad campaign aimed at celebrating the persistence of millennial and Gen-Z homebuyers amid market headwinds. The ad series, “Home Just Got Real,” includes two 30-second and one 15-second videos that highlight the reasons people buy — a place for their child to grow up or a home big enough for their furry friends — and the lengths they go to achieve their dreams.
Homes.com gets analyst boost amid 567% annual traffic spike
Despite the initial controversy, Homes.com isn’t letting up on its traffic war with Zillow, Realtor.com and Redfin. The CoStar-owned portal reported late last week that it reached 149 million unique visitors in February, which equals a mind-boggling 567 percent growth in unique visitors compared to February 2023.