SCOTUS upheld the TikTok ban. Here’s what agents should do now

The Supreme Court’s decision to uphold TikTok’s divestiture deadline on Friday leaves real estate agents racing to adapt their marketing strategies. Experts Katie Lance and Cynthia Seifert share how to diversify platforms, deepen client connections and build resilience as the app’s future hangs in the balance.

Understanding the sales funnel: A guide for new real estate agents

Whether you’ve just begun your career as a real estate agent or are exploring new strategies to boost sales, Jessi Healey explains how a sales funnel can be a great tool and strategy to grow your business.