Category: Service

Women, Wealth and Real Estate: How Nelvia Bullock breaks barriers

Coach Melanie Klein profiles this Charlotte, North Carolina, Realtor who empowers herself and others through mentorship and professional collaboration.

Women, Wealth and Real Estate: Pat Heller’s real estate calling

Coach Melanie Klein profiles this brokerage leader and her belief in the limitless opportunities the real estate industry provides for women.

How ERA’s Michelle Johnson Lundy pays it forward

To ensure better representation this Women’s History Month and beyond, she writes, it’s critical to reduce barriers to entry, support women in their journeys and celebrate their success.

Trending: Flashes, edits and (still) no clarity on TikTok

Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week, Bluesky and Meta introduce new tools for creators, while the clock ticks on TikTok’s uncertain U.S. future.

Rethink your assumptions when marketing to women homebuyers

Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters, and they’re willing to consider a fixer-upper.

The Law of 3: A powerful marketing and branding tool for real estate

Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective.

Broker Spotlight: The Agency Port Townsend

Find out how this four-broker leadership team combines their decades of experience with a philosophy that prioritizes personalized support and exceptional service.

Your phone knows you better than your bestie (and it’s selling you out)

Mobile phones inherently carry privacy and security risks due to their constant connectivity and the vast amount of personal data they hold. Safety expert Robert Siciliano shares strategies to protect yourself.

How former lawyer Sara Rodriguez built her own multistate empire

This former attorney ditched her corporate job to start her own company, Titan Title, which has grown to five states in six years. Rick Guerrero sits down with Rodriguez to learn her success formula.