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How to Grow Your Business Using LinkedIn
By Brett Farmiloe
From publishing informative content to improving your LinkedIn profile’s visual appeal and searchability, here are 13 tips to grow your business with the help of LinkedIn.
How to use LinkedIn to grow your business
1. Include keywords in your profile
“Think of your LinkedIn page as if it were your website, and optimize it for SEO as you would your website. The best place to add keywords and phrases is in your heading and your summary. You want to be sure that you can be found when people are searching for your product or service. This helps you expand your organic reach on LinkedIn, as well as on search engines, because LinkedIn is always displayed on the first page of search.”
—Mark Pierce, Cloud Peak Law Group
2. Engage with your network
“Regularly engage with your network through content creation and active participation in relevant groups. By sharing valuable insights and industry news, you can establish yourself as a thought leader in your field and build credibility with potential clients or partners.
“Additionally, actively participating in relevant groups can help you expand your network and connect with potential customers or collaborators. It’s important to remember to keep the content professional and informative, and avoid overtly promotional messaging. By using LinkedIn effectively, you can build your brand, generate leads, and grow your business.”
—Shana Sanders, Shana Digital
3. Prospect, prospect, prospect
“LinkedIn holds a rich database of professionals who are willing to share information about their skills, preferences, and other key demographics. You can use LinkedIn’s database to tap into this knowledge and find LinkedIn members based on whichever terms you’d like, using the site’s simple search functions.
“After manually searching for prospects, you can visit their profiles to learn more and send personalized messages to those who would make a great match. While some people use automation to help them prospect, you’ll see better results by assessing and messaging people manually. Your handwritten messages will stand out amongst the automated messages filling a person’s inbox, giving you a competitive advantage in those early days as a relatively unknown entrepreneur.”
—Shawn Plummer, The Annuity Expert
4. Define your brand in your LinkedIn posts
“Publishing content on LinkedIn is a brand-building exercise. If you don’t know what that brand is, you don’t know what you’re building. Think of it this way: After someone has seen 50 of your LinkedIn posts, imagine they spot you at an event. What would you want them to think when they see you? The goal of all your posts, therefore, should be to contribute to this impression of you, so that you are posting with authenticity and purpose.”
— Frank Prendergast, Frank and Marci
5. Contribute to collaborative articles
“Recently LinkedIn rolled out a new opportunity for invited professionals to collaborate on AI-generated articles, where they can be quoted. This can help with both professional and personal branding, as well as bring plenty of attention to a company’s leaders or other skilled members of the team. This program will continue to evolve and grow, and eventually more people will collaborate on an even larger number of articles.”
—Victor Mathieux, Miracle Brand
6. Utilize LinkedIn tools
“LinkedIn Sales Navigator is a sales tool that helps salespeople, both inside and outside of your company, find the right leads. It’s designed to help you stay ahead of the competition with the latest information about companies, people, and opportunities. It gives you access to LinkedIn data through its custom search engine, allowing you to find relevant leads based on industry, geography, seniority level, and other factors. It also allows you to manage all your accounts in one place and collaborate with teammates.
“Linked Helper is an automation tool that will do all the heavy lifting for you by finding relevant people to reach out to on LinkedIn. It comes with over 30 features, allowing you to build custom communication funnels, overcome invitation limits, hyper-personalize your messages, and more.”
—Olga Natalchenko, WiserBrand
7. Leverage LinkedIn as a B2B networking and recruiting tool
“We leverage LinkedIn as a B2B networking and recruiting tool. Whenever a position opens up, we speak with our contacts on the platform, as well as other social media, to fill the position. This has proven to be much more effective than traditional job postings. In addition, all of our wholesale customers have come through organic networking. We have been connected to several suppliers and retailers through LinkedIn, and I believe it is the most effective means for anyone looking to connect to retailers for their product.”
—Jared Day, Nuleev
8. Stand out from the crowd
“LinkedIn is popular and noisy. To stand out, you need to provide genuine insights instead of generic, general knowledge. Share personal experiences, business insights, and data that backs up your claims. Your posts should be genuinely helpful and tailored to the needs of your audience—otherwise, they’ll slip into the noise.”
—James De Roche, Lead Comet
9. Connect with people in your industry
“To best leverage your LinkedIn, grow your network by connecting with like-minded individuals you meet in your industry. Don’t be afraid to follow key mentors and big leaders within the space as well, and use it as a motivator and learning process.”
—Brittany Mendez, Florida Panhandle
10. Frequently publish informative and interesting content
“Frequently publish informative and interesting content that highlights your skills and the benefits you can offer to prospective consumers. This can be done through several means: publishing articles or blog entries showing thought leadership, informing one’s network of recent business advances or successes, and encouraging feedback and discussion through comments and shares.”
—Harman Singh, Cyphere
11. Create a poll
“LinkedIn Polls allow you to quickly get insights from other group members, which can help inform decisions about your business’s strategy and long-term development. Polls also generate discussion, giving your brand visibility and piquing the interest of potential customers or investors. Overall, polls can provide powerful leverage for collaborating with the right people or organizations to expand your business.”
—Amy Ling Lin, sundays
12. Check out LinkedIn Learning
“One thing I am personally doing right now to get the most out of my LinkedIn account is to utilize LinkedIn Learning. This digital learning initiative gives professionals and entrepreneurs access to high-end training on a wide range of topics. If you are looking to learn new skills, expand your knowledge base, and gain new insights into emerging business trends, LinkedIn Learning will be perfect for you.
“Moreover, what I love most about this educational platform is the fact that these video courses are created and taught by industry experts who have excelled in their own fields. There is simply so much to learn as you start to grow your business.”
—Young Pham, Biz Report
13. Improve your LinkedIn profile’s visual appeal and searchability
“Entrepreneurs can draw the attention of prospective customers and partners who are looking for their services or products on LinkedIn by improving their profile’s visual appeal and searchability. This entails using relevant keywords in the headline, summary, and experience section, and adding multimedia content, such as presentations, videos, and images, to display your work and boost your credibility.”
—Ryan Flannangan, Nuanced Media
About the Author
Post by: Brett Farmiloe
Brett Farmiloe is the founder and CEO of Terkel, a Q&A site that converts insights from small business owners into high-quality articles for brands.
Company: Terkel
Website: Terkel.io
Connect with me on LinkedIn.
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