With sports betting illegal in California and daunting prices in the Super Bowl host city, some San Francisco fans embraced an alternative.
Category: Super Bowl
Super Bowl Broadcast Is a Crossroads for CBS Sports
The storied network is facing a wave of change, including new leadership, the possible sale of its parent company and the continued challenge of streaming.
Kansas City Stars, With Help From Taylor Swift, Are Advertising Champs
On-field success and a certain off-field relationship helped make Patrick Mahomes, Travis Kelce and Andy Reid ubiquitous on TV commercials during the N.F.L. season.
N.F.L.’s Rapid Embrace of Gambling Creates Mixed Signals
The league is pushing to popularize and benefit from sports betting while still trying to guard against the potential pitfalls for its players, employees and fans.