Just in time for spring homebuying, portal powerhouse Zillow has released a new ad campaign aimed at celebrating the persistence of millennial and Gen-Z homebuyers amid market headwinds. The ad series, “Home Just Got Real,” includes two 30-second and one 15-second videos that highlight the reasons people buy — a place for their child to grow up or a home big enough for their furry friends — and the lengths they go to achieve their dreams.
Category: Susan Daimler
Freed from iBuying, Zillow wants more from its mortgage arm in 2023
To outside analysts, it appears Zillow got out of iBuying just in time. Now the company is looking ahead to a post-downturn world. Here are the biggest challenges Zillow will face in 2023.