Each week on Trending, digital marketer Jessi Healey breaks down what’s buzzing in social media and why it matters for real estate professionals. This week, Bluesky and Meta introduce new tools for creators, while the clock ticks on TikTok’s uncertain U.S. future.
Category: Theme Months
Rethink your assumptions when marketing to women homebuyers
Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters, and they’re willing to consider a fixer-upper.
The Law of 3: A powerful marketing and branding tool for real estate
Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective.
Group investing solution Fractional raises $15M
Fifth Wall led Fractional’s funding, which brings its total funding to date to $20.55 million. The funds will be used to expand the product, hire and broaden its education initiatives.
Listing lessons: Managing unrealistic seller expectations
Building lasting relationships and providing exceptional guidance, coach Darryl Davis writes, means communicating with transparency and empathy.
My listing isn’t selling: A 12-point checklist for agents
Baffled by a home that’s languishing on the market? Mega-team leader Carl Medford offers a step-by-step plan for evaluating your listing and getting it sold.
RentSpree releases new income verification reporting tool
RentSpree’s latest reporting product is designed to help property management providers more accurately verify the income of lease applicants.
The Great Renovation is set to refresh aging US home inventory
The Great Renovation is already in process. Author Bernice Ross and New Western’s Kurt Carlton discuss how it can solve our inventory problems by breathing new life into America’s aging and abandoned vacant homes.
In June, Inman jumps into second homes and investment properties
Join us for an in-depth look at everything from the latest at Airbnb and Vrbo to the changes investors are making to their portfolios in a shifting real estate market.
How commission changes could lead to transactional transparency
This journey is not without its challenges, broker Bob Mathew writes, but the rewards — enhanced transparency, consumer trust and a more competitive marketplace — are worth the effort.