7 things that make real estate agents look unprofessional

As a real estate agent, your reputation can make or break your business. Christy Murdock shares seven things that can significantly damage your professional image and what you can do to avoid them.

Location, location, location? Price eclipses previous buyer priority

Fifty-six percent of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, compared to 50 percent who said location was most important, casting doubt on the seasoned advice that location is everything in homebuying.

Glennda Baker is recognized by her stars anywhere. That’s the point

Brokerages need agents and their personal brands, more than agents need the backing of brokerage brands Baker argued at Inman Connect on Thursday. “My name is Glennda Baker, and I am a brand.”

Real estate agents of TikTok say a big market shift is afoot

All across the country, real estate agents are posting positive signs of change from the trenches and revealing they’re suddenly dealing with packed open houses and intensifying bidding wars.