2 buyers scramble to make a deal as the spring market sprints ahead

One Connecticut homebuyer is preparing for marriage. Another in Virginia is healing from a divorce. Both tell Inman the struggle to find a home this spring is real — and the clock is ticking.

Zillow launches ‘Home Just Got Real’ ad campaign

Just in time for spring homebuying, portal powerhouse Zillow has released a new ad campaign aimed at celebrating the persistence of millennial and Gen-Z homebuyers amid market headwinds. The ad series, “Home Just Got Real,” includes two 30-second and one 15-second videos that highlight the reasons people buy — a place for their child to grow up or a home big enough for their furry friends — and the lengths they go to achieve their dreams.

Homes.com gets analyst boost amid 567% annual traffic spike

Despite the initial controversy, Homes.com isn’t letting up on its traffic war with Zillow, Realtor.com and Redfin. The CoStar-owned portal reported late last week that it reached 149 million unique visitors in February, which equals a mind-boggling 567 percent growth in unique visitors compared to February 2023.

‘The vibe is pretty good’ as first earnings season of 2024 kicks off

Ahead of Q4 earnings this week and next, analysts are narrowing in on the future — and pleased by lower rates and a healthier economy as it rebounds from the final months of 2023.