Despite all the talk of alternative revenue streams, Zillow’s latest money-making strategy is raising the price of its agent-based lead-gen offering.
Category: Zillow
CoStar’s Homes.com beats Redfin, Realtor.com to become No. 2 portal
In a sign of the listing portal’s growing influence, Homes.com hit more than 100 million unique visitors in September, sparking a 1,290 percent annual increase in traffic. Now the portal is second only to Zillow.
Zillow’s Listing Showcase product released to 6 more markets
The enhanced property marketing service from the industry’s most popular portal is offered under the company’s ShowingTime+ division, limited to select agents in each market, according to the company.
REX antitrust claims against NAR and Zillow dismissed with prejudice
The case is currently set for trial on Sept. 18, but the National Association of Realtors is no longer a defendant, according to a court order. Some claims against Zillow remain.
Even amid high rates, buyers have more options than they realize
Loan officers and assistance programs are just 2 ways to close the knowledge gap, Zillow Senior Economist Orphe Divounguy and Rocket President Tim Birkmeier said Wednesday at Connect.
Even CoStar doesn’t think it will unseat Zillow, DelPrete argues
For all its bluster, CoStar Group likely doesn’t think it can overthrow Zillow to become real estate’s top portal, Mike DelPrete tells Intel. Here’s what the commercial real estate giant is really after.
Keller Williams mega team taps ex-Side exec Jon Boller as president
Jon Boller, Side’s former Go-To-Market Strategy vice president, will take on a new role at Livian, Keller Williams’ mega team. Boller will oversee growth for the brand’s 35-state footprint.
Zillow’s super app is taking shape with the agent front and center
ShowingTime+, an offshoot of Zillow, has released Listing Showcase, a new way to market listings on the popular consumer search site.
Housing starts see biggest increase since 2016
Housing starts were at a seasonally adjusted rate of 1,631,000 for May — a 21.7 percent jump from April and 5.7 percent higher than the levels recorded in May 2022, according to U.S. Census Bureau data.
Freed from iBuying, Zillow wants more from its mortgage arm in 2023
To outside analysts, it appears Zillow got out of iBuying just in time. Now the company is looking ahead to a post-downturn world. Here are the biggest challenges Zillow will face in 2023.